Deceptive Patterns is a brand that has been at the forefront of the fight against deceptive design practices, also known as dark patterns, since 2010. Founded by Dr. Harry Brignull, a distinguished user experience (UX) director, Deceptive Patterns is committed to exposing and addressing unethical design practices in the digital world.

Dr. Brignull, along with a team of experts including Dr. Mark Leiser, Dr.

Cristiana Santos, and Kosha Doshi, has made significant contributions to the field of deceptive design regulation and enforcement. Their work has influenced laws and regulations such as the EU Digital Services Act (DSA) and the California Privacy Rights Act (CPRA), and has been referenced in class action lawsuits. Deceptive Patterns aims to educate the public about deceptive design practices and create a more transparent digital landscape.

Their website serves as a valuable resource, providing information on deceptive patterns, laws, cases, and a reading list of articles, podcasts, and video clips. They also offer a book that delves deeper into the subject matter. With a mission to arm employees with knowledge about deceptive patterns, Deceptive Patterns advocates for the importance of user rights and ethical design practices.

Through their efforts, they promote fairness, transparency, and accountability in the digital space