# Data Purl

- **Website:** <https://data-purl.com>
- **Primary alias:** `data-purl.com`

## Description

Data Purl is an eCommerce pricing and assortment data provider serving investors, private equity teams and consultants. Since 2018, it has tracked more than 100 million products weekly across 400-plus retailers in the US, UK, Europe and Asia, with historical data dating back to 2013. Its platform follows brands across the retailers that sell them, including their own websites where tracked, and compares prices, discounts, availability and product ranges on a like-for-like basis.

Data Purl offers structured SKU-level datafeeds, ticker-linked analytics, category indicators, custom research extracts and a self-service analytics portal. Users can explore company, brand, retailer and category trends, including markdowns, product availability, assortment shifts and promotional intensity. The data covers sectors such as apparel and footwear, home and living, and consumer goods, with grocery coverage in the US rolling out from late 2026.

The company standardizes information across approximately 4,000 product categories, resolves brands to their owners and maps more than 1,900 listed companies to tickers.

## Industries

- 📊 Business and Consumer Services
- 📊 Business Services _(under Business and Consumer Services)_
- 🛍 E-commerce and Shopping
- 🛍 Price Comparison _(under E-commerce and Shopping)_

## Links

- [linkedin](https://linkedin.com/company/data-purl)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idxzz3Fky-/w/256/h/76/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793241150269)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxzz3Fky-/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793241150355)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Spring Wood | #f4f2ea | light |
| Sherpa Blue | #00544e | accent |

## Fonts

- var(--default-font-family — asset _(custom)_
- var(--font-hanken-grotesk) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxzz3Fky-/w/200/h/112/idH3bH_YgF.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793241150436)

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_Source: <https://brandfetch.com/data-purl.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._