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Oracle Marketing is an integrated set of digital marketing and marketing automation cloud solutions that help B2B and B2C marketers deliver individual, personalized experiences.
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Oracle Marketing offers the most comprehensive and integrated marketing solution available, designed to launch cross-channel marketing programs and unite all prospect and customer marketing signals into a single view. This solution aims to generate a higher return on digital marketing investments, cultivate customer loyalty through superior campaign performance, and enable real-time performance decisions during critical campaign cycles. Oracle Marketing provides marketing products for both B2C and B2B marketing, as well as advertising and marketing automation solutions.
These include Eloqua Marketing Automation, Responsys Campaign Management, Unity Customer Data Platform, Bluekai Data Management Platform, and many others. With Oracle, marketers can create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities using real-time data-driven insights. The platform aims to equip marketers with the tools to deliver relevant experiences in real-time, execute sophisticated marketing, increase customer loyalty and retention, and adapt to unpredictable customer journeys.
Oracle Marketing is trusted by companies across all industries to deliver timely, personalized multichannel customer experiences
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