Data Habits is a brand that specializes in providing web analytics services to nonprofits and sustainable businesses. With a focus on data-driven decision making, Data Habits aims to help organizations make informed choices about their online work. The brand was founded to address the challenges faced by decision makers in the early 2000s, when resources were limited and new technologies were emerging rapidly.

The founder, who previously worked at Greenpeace Canada, recognized the need to measure and evaluate the effectiveness of online initiatives. However, the available analytics tools were rudimentary, and it was difficult to extract meaningful insights from the overwhelming amount of raw data. Data Habits seeks to simplify the field of digital analytics and empower organizations and individuals to make better decisions about their online strategies.

Through workshops, coaching, and the use of tools like Google Analytics, the brand helps clients gain a deeper understanding of their website performance, email marketing, and social media engagement. By leveraging data, organizations can avoid wasting time and resources on ineffective projects and focus on achieving their online goals. Overall, Data Habits is dedicated to ensuring that nonprofits and sustainable businesses achieve the best possible results in their online endeavors, ultimately making a positive contribution to society