# DATUP

- **Website:** <https://datup.ai>
- **Primary alias:** `datup.ai`
- **Founded:** 2019
- **Employees:** 11+
- **Location:** Bogot, Bogota D.C., Colombia
- **Company kind:** PRIVATELY HELD

## Description

Datup is a supply chain analytics software brand serving teams across Latin America and other markets. Its AI-powered platform brings demand planning, inventory management, purchasing, portfolio analysis, and sales and operations planning (S&OP) together in one tool. By connecting business data from systems such as ERP, TMS, WMS, and CRM, Datup helps organizations build demand forecasts, assess possible scenarios, and make more informed operational decisions.

The platform uses deep learning to forecast demand by product, channel, and location, while its inventory tools recommend what to buy, how much, and when. It also suggests stock reorders, flags potential shortages or excess inventory, and helps allocate products among stores and distribution centers. Portfolio features classify products by sales contribution, turnover, and demand stability. Datup also offers an AI assistant for supply chain analysis and interactive reporting to support collaboration among teams. Its services include system integration, data structuring, and model training, with implementation options such as APIs, data warehouses, or files. Datup states that its data practices follow ISO 27001 guidelines.

## Industries

- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [linkedin](https://linkedin.com/company/datup)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id3SqMfjI5/w/324/h/55/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792607207737)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3SqMfjI5/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792607207834)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Electric Violet | #6904ff | accent |
| Tuna | #3c3e41 | dark |
| Electric Violet | #9247fd | light |

## Fonts

- var(--core--font-family--headlines) — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3SqMfjI5/w/1128/h/191/idMLhzFmip.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792607207956)

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_Source: <https://brandfetch.com/datup.ai>_
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