Mama+ is a leading brand that aims to help mothers become the best versions of themselves and create value for both their families and society. With a focus on internet technology and family relationship research, Mama+ brings together passionate tech experts and empathetic researchers to meet the needs of mothers. As part of their commitment to innovation and value, Mama+ has received investments and support from prominent funds such as Hongtai Fund, Jinsha River Ventures, Disney's Suwei Investment, Lightspeed China, and LGT Impact Ventures.

Mama+ operates the pioneering community e-commerce platform, Big V Store, which is dedicated to serving the needs of mothers. Over the past four years, Big V Store has built a thriving community of nearly tens of millions of active moms who actively engage in parenting education. With the mission to empower moms, Big V Store promotes parent-child reading, advocates mom's learning and growth, and offers a diverse range of services in shopping, socializing, education, and lifestyle through its membership system.

Ultimately, Big V Store helps moms realize their self-growth and achieve their full potential. Mama+'s core values revolve around mutual achievement, and their vision is to become the most socially valuable enterprise and the largest global platform for mom services. With a rich and successful development history since 2014, Mama+ continues to evolve and innovate, providing mothers with the tools and resources they need to thrive in their motherhood journey