# Dave Macaulay

- **Website:** <https://davemacaulay.com>
- **Primary alias:** `davemacaulay.com`

## Description

Dave Macaulay is an Austin-based AI engineer, technical leader, and founder with more than 13 years of experience across e-commerce, software, and gaming. He currently builds AI-powered e-commerce intelligence products at ShopVision, developing production LangGraph agents and full-stack features for Price Intelligence and Wholesale Intelligence. His work spans data ingestion, matching, pricing logic, and customer-facing interfaces, using tools including Claude, TypeScript, Next.js, and Supabase.

Dave also founded Lockdown Gaming, a studio creating multiplayer games for web and mobile, including Prison Struggle, Music Battle, Deadly Mafia, and Mob Wars City. The studio uses AI pipelines and Gemini image generation to produce game sprites and artwork.

Earlier in his career, Dave created BlueFoot CMS, which Magento acquired, and helped evolve it into Magento Page Builder. He later led engineering teams at Adobe and Bold Commerce, working on products including PWA Studio, subscriptions, and platform integrations. Across his work, he emphasizes practical architecture, customer-focused outcomes, and using AI where it delivers real value.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_
- 🛍 E-commerce and Shopping
- 🛍 Price Comparison _(under E-commerce and Shopping)_

## Links

- [github](https://github.com/davemacaulay)
- [twitter](https://twitter.com/HelloMacaulay)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idVer2sLMB/w/820/h/820/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793534686026)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVer2sLMB/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793534686245)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Burning Orange | #ff6b3d | accent |
| Mule Fawn | #8a412b | dark |
| Pampas | #f4f2ee | light |

## Fonts

- var(--sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVer2sLMB/w/1500/h/500/idJb87xubZ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793534685565)

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_Source: <https://brandfetch.com/davemacaulay.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._