DAK is a renowned brand represented by David A. Keene, a prominent figure in conservative politics and activism. As the Editor-at-Large at The Washington Times, the nation's largest conservative newspaper, Keene brings a wealth of experience and knowledge to the brand.

With a passion for preserving the Second Amendment, Keene served as the President of the National Rifle Association (NRA) and played a significant role in leading the All-In Campaign to elect Second Amendment supporters to office. Under his leadership, NRA membership grew exponentially. Keene's influence extends beyond the NRA, as he served as the elected volunteer Chairman of the American Conservative Union (ACU).

He spearheaded the growth of the annual Conservative Political Action Conference (CPAC), creating an enriching platform for conservative activists to connect and engage with leaders from around the world. Throughout his career, Keene has worked as a lobbyist and has been involved in various advocacy groups and initiatives. He has also made significant contributions as a columnist, sharing his insights on politics, civil liberties, and criminal justice issues.

As a brand, DAK symbolizes a commitment to conservative values, activism, and tireless dedication to upholding the rights of citizens