Dayspring Partners is a San Francisco-based digital consultancy that specializes in brand design, web design, software development, and mobile app development. They recently worked with Berkeley Yeast, an innovative biotech startup in the beer and wine industry, to redesign their website and create a cohesive brand presence. The challenge for Dayspring was to build a website that showcased Berkeley Yeast's game-changing innovation while staying true to their values.

The previous website focused on the flavors achieved by brewers using Berkeley Yeast's yeast strains, but it lacked information about the science and technology behind their products. Dayspring's solution was to incorporate vivid and abstract videos that conveyed a sense of wonder and transformation, perfectly capturing the essence of Berkeley Yeast's bioengineering technology. Clean and organized page layouts were used to present a large amount of scientific content in a practical and sensible manner.

Dayspring also designed labels for Berkeley Yeast's suite of products, creating distinct abstract image sets that corresponded to different product categories. These labels not only provided visual cues for customers but also served as dynamic imagery for the website, online catalog, and printed sales collateral. While retaining the original brand logo, Dayspring recommended a slight refresh to make it stronger and more timeless.

With the new website and brand design in place, Berkeley Yeast is ready for its next stage of growth. Dayspring's partnership with them was described as a true and trusted collaboration, emphasizing their efficiency and attention to detail. If you're looking for a software development partner, Dayspring Partners is the team to talk to