# D'chica Essentials

- **Website:** <https://dchica.in>
- **Primary alias:** `dchica.in`

## Description

D'chica is a modern brand dedicated to empowering teen girls and women through thoughtfully designed innerwear and apparel. Established in 2019 by co-founders Richa Kapila and Vani Chugh, D'chica emerged from a desire to create a safe space for growing bodies and shifting identities. The brand offers a diverse range of products, including first bras, everyday briefs, period panties, and active camisoles, all crafted with comfort and style in mind. Notable for its zero awkward seams and eco-friendly materials, D'chica ensures that each item not only meets practical needs but also resonates with the aspirations of young women.

D'chica’s mission is reinforced by its recognition on Shark Tank India Season 3 and a community of over a million satisfied customers who appreciate the blend of comfort and sustainability. D'chica is more than just an innerwear brand; it represents a movement towards confident self-expression for young women navigating their unique journeys. Experience D'chica and discover products designed with both functionality and fashion for modern living.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [facebook](https://facebook.com/Dchica.in)
- [instagram](https://instagram.com/dchica.in)
- [linkedin](https://linkedin.com/company/dchica)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idv9peE8M2/w/112/h/47/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1771915957581)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idv9peE8M2/w/640/h/640/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771915957949)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Downy | #5bcfc6 | accent |
| Ebony | #020104 | dark |
| Persian Rose | #fe38b3 | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

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_Source: <https://brandfetch.com/dchica.in>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._