Givaudan Sense Colour, formerly known as DDW, is a renowned brand with over 155 years of expertise in creating natural colors for food and beverages. They pride themselves on their partnership with Mother Nature, using raw materials to develop a complete range of natural colors, including caramel colors, burnt sugars, and fruit and vegetable-based browns. With a strong focus on consumer satisfaction, Givaudan Sense Colour is dedicated to providing multisensorial food and beverage experiences that customers will love.

They offer an extensive palette of natural colors, brought to life by an exceptional team of experts who co-create food experiences with their clients. Givaudan Sense Colour's history dates back to 1865 when they initially supplied malt for brewing companies. Over the years, they expanded their services to include caramel colors and later ventured into natural food colors.

In 2021, Givaudan acquired DDW, allowing them to enhance their global business in the natural colors industry and offer unparalleled customer support to an expanded customer base. As the Color House transitions into Givaudan Sense Colour in 2023, they continue to lead the industry as one of the top suppliers of natural and caramel colors worldwide