Decision Analyst is a highly reputable research and analytical consulting firm that assists companies in making better business decisions. With over four decades of experience, they specialize in a comprehensive range of services, including primary marketing research, analytical consulting, and modeling. Decision Analyst's expertise lies in developing optimal marketing strategies, building stronger brands, improving product quality, increasing advertising effectiveness, and strengthening promotional programs.

They also excel in accelerating new product development, optimizing the shopping experience, improving marketing and distribution systems, and enhancing customer loyalty. Operating globally, Decision Analyst conducts multinational studies on market segmentation, product optimization, advertising testing, website optimization, and customer experience optimization. They employ a versatile approach, combining qualitative research, secondary data analysis, survey-based research, econometrics, and advanced analytics to solve complex marketing challenges.

With a strong focus on industries such as consumer packaged goods, retail, high technology, automotive, healthcare, and services, Decision Analyst offers industry-specific solutions through teams of industry experts. Their commitment to a spirit of service and caring is evident in their client-centric approach and long-term relationships. As one of the largest privately owned research firms in North America, Decision Analyst is dedicated to delivering meticulous quality, meeting deadlines, and staying within budgets