DeepFreeze is a trusted journalism reference resource that aims to provide readers with easily-digested information to determine the reliability of individual writers or outlets. The platform focuses mainly on online game journalism but aims to expand its coverage to mainstream press in the future. DeepFreeze categorizes its entries under seven criteria, including censorship, dishonesty, collusion, corruption, cronyism, sensationalism, and trivia.

These categories are represented by different emblems and offer readers more detailed guidelines on each criterion. The platform gathers and presents factual information, allowing readers to form their own opinions. DeepFreeze marks outlets as supported, neutral, or boycotted based on evaluations of the GamerGate stance.

The site promotes maximum transparency and objectivity by making all submissions and modifications publicly visible. Readers can contribute new information or corrections via the provided contact information, ensuring a collective effort in maintaining accuracy. DeepFreeze also prioritizes privacy, with no advertising, cookies, or user tracking