# DeFacto

- **Website:** <https://defacto.be>
- **Primary alias:** `defacto.be`

## Description

DeFacto is a digital performance marketing agency that helps businesses grow through data-led campaigns and measurable results. Its approach centres on clear objectives, practical actions, and transparent reporting rather than vague promises. The agency combines technical expertise with analytical and strategic insight to support goals such as generating leads and sales, increasing brand awareness, and improving campaign returns.

DeFacto’s services include Google Ads across search, display, YouTube, and Performance Max, as well as paid social advertising on Meta platforms, LinkedIn, TikTok, Snapchat, and Pinterest. It also builds lead automation to streamline follow-up, reactivate customers, and connect leads with teams or internal CRM systems. Dashboarding brings performance data from multiple channels into a clear, consolidated view.

The agency develops tailored strategies rather than relying on standard packages, and supports them with campaign monitoring, optimisation, and client follow-ups. DeFacto highlights its compact team, direct communication, flexibility, and experienced marketers as strengths. Its case examples include recruitment campaigns for Albert Heijn Peeters-Govers and lead generation for new-build property projects.

## Industries

- 📊 Business and Consumer Services
- 📊 Online Marketing _(under Business and Consumer Services)_
- 📊 Marketing and Advertising _(under Business and Consumer Services)_

## Links

- [facebook](https://facebook.com/defacto.performance.marketing)
- [instagram](https://instagram.com/defacto.performance.marketing)
- [linkedin](https://linkedin.com/company/defactoperformancemarketing)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id6RY0OFGt/w/820/h/124/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790362320700)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id6RY0OFGt/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790362321032)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Persian Blue | #1032cf | accent |
| Red Berry | #980000 | dark |
| Portage | #8899e7 | light |

## Fonts

- Rethink Sans — asset _(google)_
- Arial — asset _(custom)_

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_Source: <https://brandfetch.com/defacto.be>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._