# Defining.com

- **Website:** <https://defining.com>
- **Primary alias:** `defining.com`
- **Founded:** 2013
- **Employees:** 2+
- **Location:** San Diego, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Defining is an agency that brings premium domain expertise together with a full suite of branding services. Its central idea is that strong brands begin with the right name, then build authority through a domain and a coherent brand experience. The agency works with founder-led companies, private equity-backed operators, and businesses seeking to establish or lead a category.

Defining’s branding practice offers brand strategy, naming, identity development, and activation. Its domains practice provides premium domain acquisition and brokerage, appraisals, and corporate-grade domain advisory. By coordinating these services, Defining helps organizations shape who they are, secure a domain aligned with their name, and develop a brand designed to endure.

The company presents branding and domains as two connected practices under one agency, supporting clients from naming and positioning through identity, domain acquisition, and activation. Prospective clients can contact the team by email or through its website to discuss a project, with Defining stating that a senior partner will respond within one business day.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [linkedin](https://linkedin.com/company/Definingdotcom)
- [twitter](https://twitter.com/Definingcom)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idYxirMzBm/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1792484054162)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYxirMzBm/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792484054278)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Rose | #e5007e | accent |
| Cod Gray | #0a0a0a | dark |
| Brilliant Rose | #ed50a6 | light |

## Fonts

- var(--display) — asset _(custom)_
- Poppins — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYxirMzBm/w/1500/h/500/idVdRfc8XX.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792484054474)

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_Source: <https://brandfetch.com/defining.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._