# DeFranco Financial

- **Website:** <https://defrancofinancial.com>
- **Primary alias:** `defrancofinancial.com`

## Description

DeFranco Financial is a financial advisory firm based in Wheeling, West Virginia, serving individuals, families, businesses, and institutions. The firm provides personalized financial planning, wealth management, investment advice, and retirement planning, with no required investment minimums. Its approach emphasizes listening to clients, understanding their values and concerns, and explaining the reasoning behind recommendations. Advisors use market and economic research to develop strategies tailored to clients’ goals and circumstances.

Services include identifying financial goals, assessing suitable risk levels, and aligning investment strategies with clients’ timelines. Retirement planning may involve reviewing investment strategies, strengthening savings habits, and identifying potential income sources, including Social Security and pensions. The firm also offers resources covering investment, estate, insurance, tax, lifestyle, and retirement topics.

DeFranco Financial’s team includes financial advisors, wealth consultants, and client-relations specialists. The firm describes its purpose as helping people make progress toward their financial goals through clear direction and ongoing adjustments as circumstances change.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idqMVQwVvc/w/600/h/71/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790439625228)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #2f2f2f | dark |
| Wild Sand | #f6f6f6 | light |
| Green Pea | #205d3a | accent |

## Fonts

- Helvetica Neue — asset _(custom)_
- Lato — asset _(google)_

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_Source: <https://brandfetch.com/defrancofinancial.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._