# How Lucid streamlines customer-facing documents using the Brand API

[**Lucid**](https://lucid.co) is a visual collaboration suite that provides whiteboarding, diagramming, and visualization solutions to empower organizations to see and build the future.

With 70 million users globally, including 99% of the Fortune 500, Lucid's visualization products have become essential tools for translating complex ideas into clear visuals. To address one of the most frequent user requests — effortless creation of on-brand documents — Lucid has formed a strategic partnership with Brandfetch.

By integrating the [Brand API](https://brandfetch.com/developers) into Lucidchart and Lucispark, users now have a direct pipeline to essential brand assets. This allows for instant customization options right at their fingertips, saving sales and marketing professionals countless hours while also strengthening their compliance.

## Access to the world's brands straight from Lucid

![Every brand's logo, color, font, and images are at the user's fingertips](https://cms.brandfetch.com/api/media/file/lucid_1.webp?prefix=customer-stories%2Flucid)

_Every brand's logo, color, font, and images are at the user's fingertips_

With the [Brandfetch for Lucid](https://lucid.co/marketplace/3daba91c/brandfetch) users can easily access any brand's key assets, such as logos, colors, or images, which helps in quickly creating on-brand collateral.

## Empowering customer-facing teams

- **Sales professionals** — Sales reps are always tailoring collateral for clients. With Brandfetch, they can swiftly go to market with polished materials that heighten customer engagement and drive conversions.
- **Solutions engineers** — Creating technical materials demands a lot of focus; searching for a logo breaks the flow. Brandfetch saves the day by offering a quick way to incorporate brand assets into architecture diagrams for enterprise clients.
- **Consultants** — Agile workshops and live sessions require captivating, visual content to maintain engagement. With Brandfetch, consultants gain instant access to the most current brand assets for visually engaging presentations.

## A partnership built on modern APIs and trust

![Users can easily create color-coded visual flowcharts](https://cms.brandfetch.com/api/media/file/lucid_2.webp?prefix=customer-stories%2Flucid)

_Users can easily create color-coded visual flowcharts_

The strategic collaboration with Brandfetch enhances Lucid's visual collaboration suite by satisfying a high-demand request for accessible, on-brand materials. Remarkably, the entire integration was executed in less than a week, serving as a testament to the agility and robustness of both platforms' APIs.

> Having Brandfetch into Lucid wildly improved and simplified our ability to brand documents. It's my new favorite extension and immediately changed how we worked.
>
> — Christopher Bailey, Professional Services Consultant at Lucid

“Brandfetch's team is both reliable and easy to work with. We started our partnership with a clear goal in mind, and went on a smooth and productive journey that added value for both for Lucid and Brandfetch”.

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_Source: <https://brandfetch.com/developers/customers/lucid>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._