DMI

Development Media International (DMI) is a brand that focuses on running evidence-based media campaigns in low-income countries. Their goal is to change behaviors and improve lives through their innovative approach. DMI creates radio, TV, and mobile video campaigns that are tested using rigorous scientific methods to assess their impact.

If the campaigns prove to be high-impact, DMI scales them to reach millions of people. DMI has conducted the first randomized controlled trials (RCTs) to demonstrate that mass media campaigns can effectively change behaviors and improve health. For example, their radio campaign in Burkina Faso increased malaria diagnoses by 56%, potentially saving an estimated 3,000 lives.

By harnessing the power of mass media, DMI is able to reach a wide audience, stimulating significant shifts in behavior when the right messages are delivered to the right people. They are committed to using the most rigorous methodologies feasible to achieve and demonstrate their impact at scale. To learn more about their projects, partnerships, and resources, visit DMI's website