# DFY Ordinary

- **Website:** <https://dfyordinary.com>
- **Primary alias:** `dfyordinary.com`
- **Verified:** yes
- **Company kind:** PRIVATELY HELD

## Description

DFY is a forward-thinking brand dedicated to simplifying the parenting experience with innovative and stylish baby gear. Designed in the UK, DFY creates products that cater to the real-life challenges parents face, blending functionality with modern aesthetics. Their range includes the DFY R1 stroller and various stroller accessories, all designed with smart features and durable, wipe-clean materials to handle the messiness of everyday life. With an emphasis on simplicity and ease-of-use, DFY products avoid complicated designs and instead focus on intuitive solutions that keep parents organized and prepared for any scenario, whether it's navigating tantrums or handling travel demands. The brand's philosophy is rooted in understanding the parenting journey, and they strive to make essentials that are both practical and stylish, ensuring that parents can maintain their sense of identity amidst the chaos. With free shipping on orders over $75, DFY is committed to making parenting smoother for everyone, turning the ordinary into the extraordinary.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [youtube](https://youtube.com/@DFYOrdinary)
- [instagram](https://instagram.com/dfyordinary)
- [facebook](https://facebook.com/DFYOrdinary)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id4sO5quR3/w/130/h/45/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1771483822528)
- Logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id4sO5quR3/w/130/h/45/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1771483854584)
- Icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id4sO5quR3/w/320/h/320/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771483897828)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Shark | #202223 | dark |
| Alabaster | #f9f8f8 | light |
| Gorse | #F5FE54 | accent |

## Fonts

- Proxima Nova — asset _(custom)_
-              Archivo — asset _(custom)_

## Imagery

- Banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id4sO5quR3/w/2048/h/1161/theme/dark/idiTBWqwYa.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771483932046)

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_Source: <https://brandfetch.com/dfyordinary.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._