Difford's Guide is an authoritative brand that provides factual and impartial information on cocktails, cocktail culture, and all things related to the world of drinks. Owned and produced by Odd Firm of Sin Ltd, the brand was established by Simon Difford in 2001. With over two decades of experience, Difford's Guide has become one of the world's largest and most visited drinks-related websites.

In addition to their website, Difford's Guide also publishes a series of drinks guide books, with their best-known edition being Difford's Guide to Cocktails, now in its 17th edition. Whether you're looking for cocktail recipes, bar reviews, industry insights, or product tastings, Difford's Guide aims to be a global authority on drinking culture. Their dedication to providing both beginners and seasoned drinkers with informative and reliable content has made Difford's Guide a go-to resource for those seeking guidance on what to drink, where to drink it, and the latest trends in the world of cocktails