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Digital Signage

@digital-signage.jp

デジタルサイネージコンソーシアムは、 デジタルサイネージ産業が直面する課題の解決と新市場の創出、 生活シーンにおけるサイネージ体験価値の向上を ミッションとして活動しています。

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Digital Signage is a brand that specializes in the use of electronic display devices, such as digital billboards and signage boards, to deliver information in various locations including outdoor spaces, retail stores, public areas, and transportation facilities. With the advancement of display technology and the widespread use of digital networks and wireless LAN, Digital Signage has formed a new market that deeply engages facility visitors and passersby. It goes beyond traditional outdoor advertising, encompassing a broad range of applications and content distribution in indoor spaces, small displays, and various locations where digital connectivity and information flow seamlessly.


The market for Digital Signage is estimated to be around 148. 7 billion yen (according to a study by Yano Economic Research in 2017) and is recognized for its potential in delivering targeted and effective communication. It is used not only for advertising purposes but also as a tool for information sharing, guidance, and communication in various industries such as hospitality, transportation, retail, education, healthcare, and more.


As technology advances, Digital Signage is expected to further evolve into a dynamic media platform that optimizes content based on real-time data and AI analysis. Digital Signage continues to expand its diverse applications, attracting attention from manufacturers, advertisers, and telecommunications companies alike. With its ability to create engaging visual experiences and enhance urban landscapes, Digital Signage is a rapidly growing and highly sought-after medium in the realm of modern communication

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