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DAAUSA

@digitaladvertisingalliance.org

Non-profit collaborates with businesses, public policy groups, and public officials ensuring high standards for consumer privacy.

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About DAAUSA

Description

DAAUSA, the Digital Advertising Alliance (DAA), is an independent non-profit organization that establishes and enforces responsible privacy practices in the digital advertising industry. Their mission is to provide consumers with enhanced transparency and control over their data through the implementation of multifaceted Principles. DAAUSA offers various tools and programs to connect consumers with real-time disclosures and choices regarding data collection for interest-based advertising.


Their YourAdChoices program utilizes icon programs to extend data collection information and control. They also provide transparency notices for political advertising and state-specific notices for consumers online and on apps. By participating in DAAUSA’s tools and programs, brands can certify their adherence to the DAA Principles and connect with consumers.


Additionally, DAAUSA provides the AMI Policy Framework, enabling users and providers of AMIs to safeguard consumer privacy and maintain ad-supported content and services. Stay informed about the latest consumer awareness data of the YourAdChoices Icon and integrate with YourAdChoices Tools offered by DAAUSA. Join this leading organization in the field of digital advertising and demonstrate your commitment to responsible practices and consumer protection

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Brand industry

Business and Consumer Services

Marketing and Advertising

Brand size

2-10 employees

Company type

Nonprofit

Year founded

2009

Brand Assets

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Banner
DAAUSA's brand icon
DAAUSA

@digitaladvertisingalliance.org

Non-profit collaborates with businesses, public policy groups, and public officials ensuring high standards for consumer privacy.

Brand Logos

View all
DAAUSA's logos

Logo

PNG

DAAUSA's logos

Logo

PNG

DAAUSA's logos

Icon

JPEG

DAAUSA's logos

Icon

JPEG

About DAAUSA

Description

DAAUSA, the Digital Advertising Alliance (DAA), is an independent non-profit organization that establishes and enforces responsible privacy practices in the digital advertising industry. Their mission is to provide consumers with enhanced transparency and control over their data through the implementation of multifaceted Principles. DAAUSA offers various tools and programs to connect consumers with real-time disclosures and choices regarding data collection for interest-based advertising.


Their YourAdChoices program utilizes icon programs to extend data collection information and control. They also provide transparency notices for political advertising and state-specific notices for consumers online and on apps. By participating in DAAUSA’s tools and programs, brands can certify their adherence to the DAA Principles and connect with consumers.


Additionally, DAAUSA provides the AMI Policy Framework, enabling users and providers of AMIs to safeguard consumer privacy and maintain ad-supported content and services. Stay informed about the latest consumer awareness data of the YourAdChoices Icon and integrate with YourAdChoices Tools offered by DAAUSA. Join this leading organization in the field of digital advertising and demonstrate your commitment to responsible practices and consumer protection

Read more...

Brand industry

Business and Consumer Services

Marketing and Advertising

Brand size

2-10 employees

Company type

Nonprofit

Year founded

2009

Brand Assets

View all