@digitaladvertisingalliance.org
Non-profit collaborates with businesses, public policy groups, and public officials ensuring high standards for consumer privacy.
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Description
DAAUSA, the Digital Advertising Alliance (DAA), is an independent non-profit organization that establishes and enforces responsible privacy practices in the digital advertising industry. Their mission is to provide consumers with enhanced transparency and control over their data through the implementation of multifaceted Principles. DAAUSA offers various tools and programs to connect consumers with real-time disclosures and choices regarding data collection for interest-based advertising.
Their YourAdChoices program utilizes icon programs to extend data collection information and control. They also provide transparency notices for political advertising and state-specific notices for consumers online and on apps. By participating in DAAUSAβs tools and programs, brands can certify their adherence to the DAA Principles and connect with consumers.
Additionally, DAAUSA provides the AMI Policy Framework, enabling users and providers of AMIs to safeguard consumer privacy and maintain ad-supported content and services. Stay informed about the latest consumer awareness data of the YourAdChoices Icon and integrate with YourAdChoices Tools offered by DAAUSA. Join this leading organization in the field of digital advertising and demonstrate your commitment to responsible practices and consumer protection
Brand industry
Business and Consumer Services
Marketing and Advertising
Brand size
2-10 employees
Company type
Nonprofit
Year founded
2009
@digitaladvertisingalliance.org
Non-profit collaborates with businesses, public policy groups, and public officials ensuring high standards for consumer privacy.
Logo
PNG
Logo
PNG
Icon
JPEG
Icon
JPEG
Description
DAAUSA, the Digital Advertising Alliance (DAA), is an independent non-profit organization that establishes and enforces responsible privacy practices in the digital advertising industry. Their mission is to provide consumers with enhanced transparency and control over their data through the implementation of multifaceted Principles. DAAUSA offers various tools and programs to connect consumers with real-time disclosures and choices regarding data collection for interest-based advertising.
Their YourAdChoices program utilizes icon programs to extend data collection information and control. They also provide transparency notices for political advertising and state-specific notices for consumers online and on apps. By participating in DAAUSAβs tools and programs, brands can certify their adherence to the DAA Principles and connect with consumers.
Additionally, DAAUSA provides the AMI Policy Framework, enabling users and providers of AMIs to safeguard consumer privacy and maintain ad-supported content and services. Stay informed about the latest consumer awareness data of the YourAdChoices Icon and integrate with YourAdChoices Tools offered by DAAUSA. Join this leading organization in the field of digital advertising and demonstrate your commitment to responsible practices and consumer protection
Brand industry
Business and Consumer Services
Marketing and Advertising
Brand size
2-10 employees
Company type
Nonprofit
Year founded
2009