Digital Analytics Association (DAA) is a leading brand that aims to educate and advocate for analytics professionals globally. With a mission to empower individuals and teams through analytics, DAA offers a range of products and services to support the analytics community. Through their professional development programs, DAA provides essential education and certification to enhance skills and knowledge in the field.

They also offer career resources and networking opportunities through their chapters, community groups, and speakers bureau. DAA hosts various events, including the Marketing Analytics Summit and the Executive Leadership Forum, where industry experts come together to discuss and share insights. They also recognize excellence in the field through their Quantie Awards.

Founded in 2003, DAA has played a significant role in shaping the web analytics industry. As digital data streams continue to expand, DAA has adapted by broadening their focus to encompass analytics from multiple sources and channels. To be a part of this influential community and contribute to the future of digital analytics, individuals can join the DAA as members.

By becoming a member, they gain access to exclusive resources and have the opportunity to shape industry standards and legislation. Contact DAA for more information about their products and services