# digitalperf.tech - **Website:** - **Primary alias:** `digitalperf.tech` ## Description Дмитрий Щеголяев is a digital marketing leader and consultant with 14 years of experience across e-commerce, fintech, telecommunications and HR technology. He currently leads internet marketing at hh.ru, where he oversees performance, SEO, CRM, mobile marketing and analytics. His work focuses on connecting marketing investment to business outcomes through lifetime-value-based acquisition, measurable attribution and end-to-end analytics. Across roles at hh.ru, MegaFon, Yota, Sber, YooMoney, Eldorado and Svyaznoy, he has built performance teams, managed substantial media budgets and delivered improvements in acquisition costs, ROI and sales. He also advises businesses on marketing strategy, LTV-based media buying, analytics and attribution, GEO visibility in AI-generated answers, and practical AI adoption by marketing teams. Since 2025, he has developed AI tools, including Marketing OS, a system for market and competitor research, knowledge management, creative testing and campaign asset production. His projects also include GEO/AIEO guidance and autonomous marketing agents, such as an SEO analyst. His approach combines marketing as a product with AI as a practical lever for teams. ## Industries - 📊 Business and Consumer Services - 📊 Online Marketing _(under Business and Consumer Services)_ - 📊 Marketing and Advertising _(under Business and Consumer Services)_ ## Logos & icons - logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/iduK9I7TgI/w/820/h/717/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791336776620) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Thunderbird | #b61924 | accent | | Green Pea | #1b6e56 | dark | | Pot Pourri | #f3e4dc | light | ## Fonts - var(--font) — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._