Interactions is a brand that offers Interactions Digital Roots, a powerful tool that leverages artificial intelligence (AI) to find and prioritize meaningful social media conversations about your brand. By monitoring social activities, providing social care, and determining intent and topic, Interactions Digital Roots ensures that your customers get the immediate response they expect. Unlike traditional social listening tools, Digital Roots uses AI to comb through social media posts and find the most relevant ones, reducing the need for manual searching.

It understands customer intent, automatically routes prioritized conversations, and even composes responses to customer posts. With its natural language processing and machine learning capabilities, the tool gets smarter over time, delivering actionable customer insights and enabling brand performance monitoring. Interactions Digital Roots is not limited by keywords and can process both text and images, driving a complete understanding of customer intent and context.

By utilizing AI for social care, brands can increase customer engagement, provide accurate answers with faster response times, and gain valuable insights to stay relevant in the market