# Dignity in Care

- **Website:** <https://dignityincare.org.uk>
- **Primary alias:** `dignityincare.org.uk`

## Description

The Dignity in Care Campaign is dedicated to enhancing the quality of care across various services, including NHS hospitals, community services, care homes, and home support. With its core values rooted in dignity, the campaign strives to transform the culture of care by emphasizing compassion and respect in every action. It promotes a set of guiding principles known as the "10 Dignity Do's" and is supported by the National Dignity Council, which works to influence and advocate for Dignity Champions who uphold these values.

The campaign recently welcomed Baroness Joan Bakewell as the Dignity Ambassador, highlighting its commitment to spreading awareness and understanding of dignity in care practices. The campaign encourages community involvement through donations, fundraising, and participation in events like Dignity Action Day. By becoming a Dignity Champion, individuals can join a network of like-minded advocates dedicated to enhancing the experiences of citizens using care services. Through collective efforts, the Dignity in Care Campaign seeks to create a more compassionate and dignified approach to care across the UK.

## Industries

- 🎗 Community and Society
- ⛑ Health
- ⛑ Geriatric and Aging Care _(under Health)_
- 🎗 Philanthropy _(under Community and Society)_

## Links

- [twitter](https://twitter.com/DignityCampaign)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idN5j1Qqo3/w/375/h/132/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1722194879613)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idN5j1Qqo3/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1722194879709)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Brick Red | #cb2a54 | accent |
| Jon | #371932 | dark |
| Kobi | #e99eb2 | light |

## Fonts

- PT Serif — asset _(google)_
- PT Serif — asset _(google)_

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_Source: <https://brandfetch.com/dignityincare.org.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._