@directel.hk
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Direct Communications Holdings Limited is a mobile virtual network operator in Hong Kong, holding MVNO and ETS licenses. Operating primarily under the brands China-HK Telecom, Directel, and Direct-TX, the company offers outstanding New Roaming services. With a single SIM card, users can enjoy mobile phone data and internet services in specified regions, coupled with the Direct-TX app, enabling convenient long-distance calls between Hong Kong and other designated areas at lower costs than standard roaming services.
The New Roaming service covers over 60 countries, with a strong presence in mainland China, Hong Kong, Macau, and Singapore, thanks to its local marketing channels. Additionally, the company provides international long-distance telephony and local mobile communication services to customers in Hong Kong and worldwide, with both prepaid and postpaid plans available. Direct Communications also serves as a sales agent for several mobile network operators, offering sales and distribution services for their phone card products.
The company wholesale distributes communication terminals such as mobile phones and walkie-talkies. Furthermore, it offers agent services for telephone and data plan top-ups in mainland China and Singapore. With a low-cost strategy and model, Direct Communications minimizes expenses by providing mobile communication services through third-party networks.
It purchases local call time and data traffic from major mobile network operators at agreed rates and integrates them into products that are resold under its own brand name to end-users or distributors. By outsourcing non-core operations such as business, accounting, and billing management systems, as well as customer service to third parties, the company streamlines its operations and reduces general expenses. This allows Direct Communications to focus on developing and maintaining relationships with mobile network operators and creating new products or services.
Despite intense competition in the mobile communication market, the company has maintained a strong performance record. Direct Communications primarily sells its mobile communication services through wholesale to distributors and mobile network operators and retails directly to end-users. Predominantly, call time and data traffic for mobile communication services are wholesaled to distributors through prepaid SIM cards and recharge coupons.
Distributors have an extensive sales network covering various types of stores and shops in Hong Kong and neighboring cities, including convenience stores, mobile phone shops, and travel agencies. Some products are also sold through online channels and delivered to customers by mail. The company has been successful in wholesaling significant call time and data traffic to mobile network operators in Hong Kong and mainland China, as the New Roaming service is supported by its system platform.
Direct Communications also directly retails a portion of call time and data traffic to end-users through its service plans. In order to expand its market share and profitability, the company plans to develop its New Roaming service worldwide once it becomes mature. It is upgrading its existing system infrastructure to develop 4G mobile data services.
The upgraded system will be more flexible, faster, and less risky, allowing the company to introduce new products to meet the increasing variety of services demanded by the market. In addition, Direct Communications will introduce the OTA-SIM product, which combines mobile phone SIM cards with contactless smart cards, to provide users with more value-added services. These services include access to parking lots and building entrances, public transportation services, receiving promotional information or coupons from businesses via mobile phones, and purchasing OTA airtime to SIM card services through an app.
Looking ahead, Direct Communications aims to expand into the mobile Internet market by integrating its New Roaming services with apps such as FollowMe SoftPhone, call blocking, and OTA number writing. It plans to collaborate with more global internet companies and communication operators to carry out integrated communications, continuing its journey towards becoming a leading mobile internet service provider
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