DirectFire Media is a celebrity booking company with headquarters in both New York and Los Angeles. We specialize in unscripted and alternative content, covering every aspect of production across broadcast, cable, and digital platforms. Our passion lies in securing the perfect celebrity talent that aligns with the essence of your series or project, ultimately elevating its success.

At DirectFire Media, innovation is at our core. We thrive on pushing conventional boundaries and thinking outside the box to produce game-changing results. Our team works closely with influential media outlets and original content producers, ensuring that we have access to the most notable personalities in the industry.

From musicians and athletes to politicians and social media influencers, we have access to a vast network of talent across all genres. We can reach and book anyone you desire. Our expertise extends beyond booking talent – we also assist with casting the ideal celebrity host and negotiate all celebrity fees within your budget.

Founded by Braden Toomy and Susan Lawlor, both with over 20 years of experience in news and entertainment, DirectFire Media understands the content and demographic you aim to reach. With our track record of success, we are confident that we can meet and exceed your expectations