# Lazada

- **Website:** <https://directionlessgov.com>
- **Primary alias:** `directionlessgov.com`

## Description

Lazada Group, founded in 2012, is Southeast Asia's leading eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With a diverse range of products and services, Lazada connects millions of customers through advanced technology, comprehensive logistics, and secure payment solutions. As part of the Alibaba Group since 2016, Lazada leverages top-tier technological infrastructure to enhance the shopping experience, with Project Voyager providing innovative solutions for future growth.

One of Lazada's flagship offerings is LazMall, Southeast Asia's largest virtual mall, which features over 32,000 international and local brands, ensuring product authenticity and fast delivery. The Lazada Marketplace further empowers retailers by granting access to a vast customer base and offering essential services including secure payments and marketing analytics. Additionally, Lazada's cross-border operations facilitate the introduction of international brands to Southeast Asian consumers, enhancing product variety across numerous categories such as electronics, fashion, and home goods. Through these initiatives, Lazada aims to redefine retail in the region and expand its customer base to 300 million by 2030.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id3KWlLbZF/w/882/h/242/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1752328398667)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3KWlLbZF/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1752328398877)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tickle Me Pink | #ff86b6 | accent |
| Totem Pole | #990d0c | dark |
| Tickle Me Pink | #ff86b7 | light |

## Fonts

- Roboto-Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3KWlLbZF/w/1500/h/500/idL1rh7RiI.jpeg?c=1bxid64Mup7aczewSAYMX&t=1752328398029)

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_Source: <https://brandfetch.com/directionlessgov.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._