# Direct Lending

- **Website:** <https://directlending.com.my>
- **Primary alias:** `directlending.com.my`
- **Founded:** 2016
- **Employees:** 11+
- **Location:** Taman Tun Dr Ismail, Kuala, Malaysia
- **Company kind:** PRIVATELY HELD

## Description

Direct Lending is a reputable online personal loan platform in Malaysia that aims to provide every hardworking adult with access to simple, safe, and affordable financing. They understand the challenges individuals face when it comes to borrowing, with only 25% of the adult population and 15% in the B40 group having formal bank borrowing according to the World Bank Report on Financial Inclusion in Malaysia. As a result, Direct Lending was established to address this issue and offer a solution that is not only safe and affordable but also accessible to all. Their platform connects borrowers with over 25 financing providers, including co-operatives, licensed moneylenders, and Bursa Malaysia listed companies, ensuring that borrowers can find and apply for the financing options that suit their needs best. Additionally, Direct Lending recently introduced Syariah-compliant auto service financing, assisting car owners in covering essential repair costs. With their fast approval process, simplicity, safety, and commitment to providing free services, Direct Lending is the trusted choice for individuals seeking reliable and affordable loans.

## Industries

- 💰 Finance

## Links

- [youtube](https://youtube.com/c/DirectLending)
- [twitter](https://twitter.com/DirectlendingMY)
- [instagram](https://instagram.com/directlending_my)
- [linkedin](https://linkedin.com/company/direct-lending-holdings)
- [facebook](https://facebook.com/directlendingmyofficial)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3LfntVeK/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781767329785)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id3LfntVeK/w/2149/h/373/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781767329705)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Rose Bud | #fcbf9b | light |
| Bondi Blue | #008cac | accent |

## Fonts

- var(--museo) — asset _(custom)_
- Lato — asset _(google)_
- Poppins — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3LfntVeK/w/1500/h/500/idojMj6xvl.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781767329976)

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_Source: <https://brandfetch.com/directlending.com.my>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._