# Discerning Cyclist

- **Website:** <https://discerningcyclist.com>
- **Primary alias:** `discerningcyclist.com`
- **Founded:** 2012
- **Employees:** 2+
- **Location:** Polegate, England, United Kingdom
- **Company kind:** SELF OWNED

## Description

Discerning Cyclist is a brand dedicated to providing stylish and practical clothes for cyclists. Founded in 2012 by Ste Johnson and Pete Reynolds, the brand was born out of a desire for fashionable attire that can also be comfortably worn while cycling. The website, thediscerningcyclist.co.uk, was launched with the goal of promoting and showcasing clothing that is both stylish and functional for cycling. The blog quickly gained a strong following, with Ste's illustrations accompanying each blog post. Over the years, Discerning Cyclist has become a go-to resource for cyclists looking to ride in style. The brand also features banner advertisements and affiliate partnerships, ensuring that only high-quality products are recommended. With millions of visitors each year, Discerning Cyclist continues to empower cyclists to look great while on the move. Contact the brand for inquiries, partnership opportunities, or to share your own riding styles.

## Industries

- 📊 Publishing and Printing _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [youtube](https://youtube.com/c/DiscerningCyclist)
- [twitter](https://twitter.com/discerningcyc)
- [instagram](https://instagram.com/discerningcyclist)
- [linkedin](https://linkedin.com/company/discerningcyclist)
- [facebook](https://facebook.com/discerningcyclist)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id8Mgzy3hG/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782027670683)
- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id8Mgzy3hG/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1782027670578)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Flamingo | #ee6424 | accent |
| Black | #000000 | dark |
| Sandy brown | #f0ad4e | light |

## Fonts

- Shippori Mincho DSC — asset _(custom)_
- Lato DSC — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id8Mgzy3hG/w/1500/h/500/idV59Cjxk2.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782027670881)

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_Source: <https://brandfetch.com/discerningcyclist.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._