# Discretionary Inc

- **Website:** <https://discretionaryinc.com>
- **Primary alias:** `discretionaryinc.com`

## Description

Discretionary Inc. provides financial life planning for entrepreneurs and others in the childfree community. Its approach begins with clients’ identities, values, and reasons for their goals, then connects financial decisions to the lives they want to build. The firm focuses on helping clients use their time, money, and energy intentionally, design days around personal aspirations, strengthen support systems, and define a legacy on their own terms.

Services include life planning, with childfree identity mapping, goal alignment, cash flow, risk management, investment, estate, and debt planning. Tax strategy services cover Roth conversions, account funding, tax-loss and gain harvesting, charitable giving, business structure, business income and expenses, and income timing. Coaching addresses accountability, childfree lifestyle choices, entrepreneurship and business leadership, money mindset, longevity, and performance. Investment management includes asset location, a trend-following overlay, tax-efficient cash management, tax-loss and gain harvesting, and value-based investment tilts. Discretionary Inc. describes its investment approach as aligning portfolios with clients’ values and freedom, rather than focusing solely on returns.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idqZJQ6xWn/w/64/h/64/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790443606091)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Golden Tainoi | #ffcc67 | light |
| Old Copper | #6f562d | accent |
| Black | #000000 | dark |

## Fonts

- var(--font-family) — asset _(custom)_
- sans-serif — asset _(custom)_

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_Source: <https://brandfetch.com/discretionaryinc.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._