# Diving Direct

- **Website:** <https://divingdirect.co.uk>
- **Primary alias:** `divingdirect.co.uk`

## Description

Diving Direct, established in 1954 by Ian Denney, is the leading dive store in the North of England, renowned for its rich heritage and commitment to exceptional customer service. Ian, inspired by the underwater beauty he witnessed while snorkeling, cultivated his passion for diving, even building his first Aqualung from scratch. The store, which proudly continues to operate as a family-run business, offers a wide array of diving, snorkeling, and swimming equipment, ensuring enthusiasts of all levels have access to high-quality gear. Diving Direct is a premier dealer for industry-leading brands such as TUSA, Mares, Oceanic, and Atomic. Their extensive inventory includes full face snorkel masks, wetsuits, diving accessories, and swimming aids. Committed to providing personalized service, customers can expect friendly, expert advice without the hassle of wait times. With fast shipping options and a focus on customer satisfaction, Diving Direct remains a trusted destination for underwater explorers. For inquiries, customers can reach them at 01642 486 666 between 10 am and 5:30 pm, Monday to Saturday.

## Industries

- 🛍 E-commerce and Shopping
- 🏈 Sports
- 🏈 Water Sports _(under Sports)_

## Links

- [twitter](https://twitter.com/divingdirect)
- [instagram](https://instagram.com/divingdirect)
- [facebook](https://facebook.com/divingdirect)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idFRJWbOZ8/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1758349516511)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idFRJWbOZ8/w/200/h/67/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1758349516419)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Chambray | #3b5998 | accent |
| Ebony Clay | #1f2937 | dark |
| Vivid Tangerine | #fd9476 | light |

## Fonts

- Lato — asset _(google)_
- var(--primary-font) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idFRJWbOZ8/w/1500/h/499/idQZJEpnb_.jpeg?c=1bxid64Mup7aczewSAYMX&t=1758349516679)

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_Source: <https://brandfetch.com/divingdirect.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._