# Dollar General

- **Website:** <https://dollargeneralinc.com>
- **Primary alias:** `dollargeneralinc.com`

## Description

Dollar General is an American neighborhood general store retailer founded in 1939 and based in Goodlettsville, Tennessee. Guided by its mission of “Serving Others,” the company aims to make shopping convenient and affordable for customers, provide employees with respect and opportunities to develop their careers, and support the communities where it operates. Dollar General has more than 15,000 stores across 44 states, offering everyday essentials at low prices.

Its merchandise includes food and snacks, health and beauty products, cleaning supplies, family apparel, housewares, seasonal goods, and paper products. Stores carry well-known brands such as Clorox, Energizer, Coca-Cola, Procter & Gamble, Nestlé, Kellogg’s, and PepsiCo, alongside the company’s own value-focused brands. These include Clover Valley, true living, DG Home, DG baby, DG Health, DG Office, Comfort Bay, Bobbie Brooks, and Smart and Simple. Dollar General also highlights community involvement through support for literacy and education. Product availability, brands, promotions, and prices may vary between stores and online, and some items may be available in limited quantities.

## Industries

- 🛍 E-commerce and Shopping
- 🍔 Food and Drink
- 🍔 Groceries _(under Food and Drink)_

## Links

- [facebook](https://facebook.com/DollarGeneral)
- [instagram](https://instagram.com/dollargeneral)
- [linkedin](https://linkedin.com/company/dollar-general)
- [twitter](https://twitter.com/DollarGeneral)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlD5Cy7I-/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791996092658)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idlD5Cy7I-/w/385/h/80/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791996092555)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Yellow | #fff200 | accent |
| Olive | #9b9900 | dark |
| Peach Yellow | #f9dba9 | light |

## Fonts

- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlD5Cy7I-/w/1500/h/500/idMr17LlLd.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791996092822)

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_Source: <https://brandfetch.com/dollargeneralinc.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._