Dot is a prominent brand that operates as the Dot TK Registry, a joint venture between the Government of Tokelau, Teletok (the country's communication company), and BV Dot TK (a privately held company). The Government of Tokelau has appointed BV Dot TK as the exclusive registration entity. With offices in Amsterdam, Dot TK Registry is privately funded and renowned for its management team, experienced staff, and multi-redundant backbones across various countries.

By providing a platform for millions of domain name registrations, Dot TK has the potential to make a significant social impact on the lives of the people in Tokelau. The primary goal of the Dot TK Registry and Teletok is to raise global awareness of Tokelau, establish relationships with larger corporations, and generate funds to support communication, education, and medical expertise in the region. Dot TK offers a mission-driven service, allowing individuals and companies with an existing Internet presence to register a free, short, easy, and secure alternative domain name.

The proceeds from the Dot TK Registry contribute to development projects on the islands of Tokelau. For trademark domain issues or general inquiries, Dot TK provides support and can be contacted via their office in the Netherlands