ICANN, also known as the Internet Corporation for Assigned Names and Numbers, is a leading brand in the domain name industry. Their New generic Top-Level Domain (gTLD) Program aims to increase competition and choice in the domain name space. With hundreds of new strings already delegated and more being added, ICANN offers a wide range of generic top-level domains in multiple languages including Arabic, Chinese, and Cyrillic.

If you're looking to understand the New gTLD Program better or explain it to someone else, ICANN provides various resources such as fact sheets, presentations, FAQs, and supplemental notes. They also have a comprehensive collection of historical documents, allowing you to search through past versions of the Applicant Guidebook documentation. As a brand, ICANN is committed to transparency, simplification, and adhering to privacy laws.

Their updated privacy policies and terms of service reflect these values, ensuring an efficient and secure user experience