The Downtown Austin Alliance is a nonprofit organization dedicated to creating, preserving, and enhancing the value and vitality of downtown Austin. Working in partnership with property owners, residents, businesses, community organizations, and governmental entities, they strive to advance their collective vision for the future of downtown. As a leader and advocate for downtown, the Downtown Alliance actively participates in planning decisions that contribute to the area's economic prosperity.

They collaborate with key stakeholders in both the public and private sectors to enhance downtown's appeal to businesses, residents, and visitors. The Downtown Alliance offers a range of services to ensure downtown remains a cleaner, safer, and more welcoming place. Through their Downtown Ambassador program, they provide direct services to enhance the downtown experience.

Additionally, the Downtown Austin Alliance engages in various projects, advocacy efforts, and research initiatives aimed at addressing urban issues, promoting economic development, supporting local businesses, and fostering a vibrant downtown community. Their mission is to create, preserve, and enhance the vibe, vitality, and value of downtown Austin for everyone