Downtown Project (DTP) is a dynamic brand that was founded by Tony Hsieh in January 2012, with the goal of revitalizing the Fremont East Entertainment District and its surrounding area in Downtown Las Vegas. With an initial investment of $350 million, DTP focuses on accelerating the city's urban core through investments in real estate, small businesses, tech, education, arts, and culture. At DTP, our culture and values are deeply ingrained in everything we do.

We strive to incorporate the elements of First, Unique, or Best into every project we undertake, creating unique and ever-changing experiences that surprise and delight visitors. Our aim is to promote co-learning, collisions, and connectedness in the city's urban core, fostering productivity, innovation, growth, and happiness. DTP offers a range of products and services, including hospitality businesses that contribute to creating a vibrant and walkable city, real estate holdings that provide opportunities to live and work in the heart of Downtown Las Vegas, and a live-work environment that offers comfort, lightning-fast Wi-Fi, and a productive workspace.

Additionally, DTP provides opportunities to explore Downtown Las Vegas, with its diverse array of restaurants and bars, and offers the Explore DTLV Rewards program to reward visitors with points. With our focus on small business investments, DTP has generated a significant number of jobs and contributed to the economic output of the area. Experience the excitement and energy of Downtown Las Vegas with Downtown Project