# Direct Selling Association

- **Website:** <https://dsa.org>
- **Primary alias:** `dsa.org`

## Description

Direct Selling Association (DSA) is the national trade association representing companies that directly sell goods and services to consumers through an independent salesforce. Established in 1910, DSA has been dedicated to promoting, protecting, and policing the direct selling industry. With nearly 130 member companies, DSA works closely with Congress, government agencies, and consumer protection organizations to ensure the highest level of business ethics and self-regulation. DSA offers a wide range of services and support programs to its members, including educational materials, industry research, networking opportunities, and professional development. By adhering to their strict Code of Ethics, member companies and their salesforce receive the necessary tools and guidance to achieve success. Additionally, DSA provides resources for consumers and advocates, including downloadable materials and guidelines, as well as statistics and insights to stay updated on industry trends. DSA's mission is to protect, serve, and promote the effectiveness of its member companies and the independent business people they represent, while ensuring business integrity and ethical practices.

## Industries

- 📊 Business and Consumer Services

## Links

- [youtube](https://youtube.com/user/directselling411)
- [twitter](https://twitter.com/DSAssn)
- [linkedin](https://linkedin.com/company/direct-selling-association)
- [instagram](https://instagram.com/directsellingassn)
- [medium](https://medium.com/@directsellingassn)
- [facebook](https://facebook.com/DSAssn)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idoECJbt8p/w/938/h/938/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781960811290)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idoECJbt8p/w/224/h/109/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781960811056)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Astral | #2f7598 | dark |
| Carnation | #f2645a | light |
| Cioccolato | #4c2308 | accent |

## Fonts

- Open Sans — asset _(google)_
- Montserrat — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idoECJbt8p/w/400/h/67/idNCm8uUJU.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781960811370)

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_Source: <https://brandfetch.com/dsa.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._