DStv Media Sales, based in South Africa, is the advertising sales division of MultiChoice Group, a major entertainment company in Africa. It was established in 1995 and has since become a leading media sales company on the continent. DStv Media Sales is headquartered in Ferndale, Johannesburg.

The company primarily focuses on providing advertising opportunities across various platforms, including direct broadcast satellite television (DStv), digital media, and mobile platforms. DStv is a popular satellite television service in Africa, offering a wide range of entertainment channels. DStv Media Sales enables advertisers to reach a diverse audience through targeted advertising campaigns on these platforms.

On a global scale, DStv Media Sales operates primarily in Africa, serving as a leading advertising sales house across 50 countries in sub-Saharan Africa. The company has established partnerships and joint ventures with international media companies, enabling it to offer a comprehensive range of advertising solutions. Notable subsidiaries and partnerships include Viacom International Media Networks Africa and BBC Global News.

DStv Media Sales holds a significant market position in Africa's media industry, being one of the largest advertising sales companies on the continent. Its extensive reach and diverse advertising options give it a competitive advantage over its rivals. The company competes with other media companies in Africa, such as SuperSport Media Solutions and eMedia Investments.

In terms of major events, DStv Media Sales has continuously evolved its advertising offerings over the years to keep up with the changing media landscape. It has expanded its digital and mobile advertising capabilities, providing advertisers with more options and targeting capabilities. These strategic moves have contributed to the company's growth and success in the market.

As of the latest information available, DStv Media Sales continues to thrive as a leading advertising sales company in Africa. Its commitment to innovation and providing effective advertising solutions positions it as a trusted partner for advertisers looking to reach a vast African audience through various media platforms