# Due

- **Website:** <https://due.com>
- **Primary alias:** `due.com`
- **Founded:** 2015
- **Employees:** 11+
- **Location:** Palo Alto, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Due is an independent financial publication focused on retirement planning and personal finance. It describes itself as a leading retirement blog and news source, providing news, practical tips, guides, tools, and expert-reviewed information to help readers make informed financial decisions. Its coverage includes retirement plans, annuities and annuity reviews, investing, savings, personal finance, business planning, and ways to earn additional income. Due offers resources such as annuity, investment, and Roth IRA calculators, a financial health score, mortgage and debt-to-income calculators, and guides on 401(k) savings and early retirement. The publication says its editors research topics extensively, consult industry experts, and fact-check articles through a financial expert review board. It emphasizes independent assessments and consideration of long-term costs and risks, and says it does not accept payment for positive product reviews or commissions for favorable recommendations. Due also publishes comparisons of annuity companies and offers a newsletter, expert insights, and educational content to help readers plan and manage their finances over time.

## Industries

- 💰 Finance

## Links

- [facebook](https://facebook.com/Due)
- [youtube](https://youtube.com/due)
- [instagram](https://instagram.com/due)
- [twitter](https://twitter.com/due)
- [linkedin](https://linkedin.com/company/due)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQ3g0HeBT/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790428999614)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idQ3g0HeBT/w/1000/h/500/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790428999520)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Rhino | #333366 | dark |
| White | #ffffff | light |
| Chateau Green | #44a659 | accent |

## Fonts

- -apple-system — asset _(system)_
- Montserrat — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQ3g0HeBT/w/1500/h/500/idgHE4C5PN.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790428999771)

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_Source: <https://brandfetch.com/due.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._