Dunkin Brands's asset
Dunkin Brands

@dunkinbrands.com

On December 15, 2020, Inspire Brands completed its acquisition of Dunkin’ Brands.

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Dunkin' Brands, headquartered in Canton, Massachusetts, is an American multinational company that operates Dunkin' Donuts and Baskin-Robbins chains. The company was founded in 1950 by William Rosenberg, originally as an exclusive donut-focused restaurant called Open Kettle. It later changed its name to Dunkin' Donuts in 1955.


In 2004, Dunkin' Donuts merged with Baskin-Robbins, creating Dunkin' Brands. Dunkin' Brands' headquarters is located at Dunkin' Brands Global Support Center in Canton, Massachusetts. The center houses various departments including marketing, operations, finance, and research and development.


The company also has regional offices across the United States and international offices in countries such as China, Japan, and the United Kingdom to manage its global operations. Dunkin' Brands primarily offers coffee, donuts, bagels, breakfast sandwiches, and other baked goods through its Dunkin' Donuts chain. Baskin-Robbins, on the other hand, specializes in ice cream and related products.


The company's main focus is on quick-service restaurants, providing convenient options for breakfast, snacks, and desserts. On a global scale, Dunkin' Brands operates in over 60 countries with more than 13,000 Dunkin' Donuts and Baskin-Robbins restaurants. The company has also formed noteworthy partnerships, such as its joint venture with Jubilant FoodWorks in India, where Dunkin' Donuts has experienced significant growth.


Additionally, Dunkin' Brands has licensing agreements in several countries to expand its presence and adapt to local preferences. In terms of market position, Dunkin' Brands is considered one of the world's leading quick-service restaurant chains. It competes with major brands like Starbucks and McDonald's in the global coffee and breakfast segment.


With a strong presence in the United States and a growing international footprint, Dunkin' Brands has achieved considerable success, leveraging its brand recognition and consistent customer experience. The company has experienced various major events and achievements throughout its history. In recent years, Dunkin' Brands has focused on rebranding efforts, dropping Donuts from its name to emphasize a broader beverage-led strategy.


It has also revamped its food and beverage offerings, introducing new menu items and digital innovations to improve customer convenience. As of the latest available information, Dunkin' Brands continues to expand its international footprint and invest in technology enhancements. In late 2020, the company announced plans to hire 25,000 new employees in the United States.


It has also been adapting its business strategies to navigate the challenges and opportunities presented by the COVID-19 pandemic, including emphasizing drive-thru and delivery options. In summary, Dunkin' Brands is a prominent American multinational company that operates Dunkin' Donuts and Baskin-Robbins chains. With headquarters in Canton, Massachusetts, it offers a variety of coffee, donuts, and ice cream products.


Dunkin' Brands has a significant global presence, with thousands of locations worldwide and various partnerships and joint ventures. The company holds a strong market position in the quick-service restaurant industry and has undertaken strategic initiatives to grow and adapt to changing customer preferences

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