Durable Startup is a brand that was established in April 2011 with the mission to gather and curate valuable information about creating a lasting company. Their goal is to assist aspiring entrepreneurs in learning from the mistakes and successes of others. Durable Startup goes beyond generic advice and provides specific techniques and best practices to help founders achieve transparency and success in their businesses.

When conducting a company review, Durable Startup delves deeply into the business model, uncovering both strengths and weaknesses that may impact the founders' journey to success. The project follows the Minimum Viable Product (MVP) approach, focusing on essential features, simple visual design, and addressing any minor issues with browser rendering. Durable Startup welcomes startups to submit their businesses for review through a dedicated form, but they are selective in their evaluations.

They also offer various means for general inquiries, reporting problems, suggesting features, and discussing business development. With Durable Startup, entrepreneurs can gain valuable insights and guidance to build long-lasting and successful companies