Dura Coat Products Inc, based in Madison, AL, is a leading brand in the construction industry, specializing in coil coating and extrusion coating solutions. The company was founded in 1986 by Dr. Mike Hong, a South Korean immigrant and research chemist, with the goal of providing environmentally friendly coatings.

Dura Coat's first product, a water-based coating, solved a major customer issue and set the stage for their success in the industry. Over the years, the company has expanded its product portfolio to include polyester, siliconized polyester, and Durapon 70® coatings for the coil coating industry. They have also developed a line of spray products for coating aluminum extrusions used in commercial construction.

In 2002, Dura Coat opened its second manufacturing plant in Madison, Alabama, further establishing its presence in the market. In 2019, Dura Coat joined forces with Axalta Coating Systems, combining their strengths in customer care and innovation. With manufacturing facilities in both Alabama and California, Dura Coat can provide flexible product and service offerings nationwide.

The company prides itself on the application of science in its coatings, constantly improving and developing proprietary formulas. Dura Coat's values and behaviors prioritize ethical business conduct and responsible partnerships with suppliers. The brand also offers extensive training and consulting services to help customers make the most of their coatings.

Dura Coat's affiliation with Axalta ensures access to innovative and sustainable solutions for various industries. With a commitment to quality and customer satisfaction, Dura Coat Products Inc is a trusted name in the field of coatings