With a focus on evidence-based formulations, they strive to simplify the complex world of skincare. Partnering with premier global labs and suppliers, they bring forth innovative and forward-thinking solutions. Their philosophy revolves around trust in science.

They educate their audience about the science behind their products, embracing chemistry, biology, and skin physiology. They avoid fear-based marketing and instead encourage a well-informed approach to skincare. d'you also ensures that their products contain intentional ingredients that play a vital role in the formulation.

They undergo rigorous testing for potency, safety, and stability. Led by founder Shamika Haldipurkar, the brand is passionately run by a team of young women. Their vibrant and authentic culture is reflected in the DNA of the brand.

Experience skincare that combines the best of science and innovation with d'you