# Earth Based

- **Website:** <https://earthbased.in>
- **Primary alias:** `earthbased.in`

## Description

EarthBased is a pioneering brand in India, dedicated to making sustainable living accessible and affordable for all. Founded by Khushi Agrawal and Nikhila Vishnuvajhala, the brand focuses on promoting a plant-based lifestyle through a curated selection of eco-friendly and vegan products. From vegan groceries, dairy alternatives, quick meals, and healthy snacks to personal care items, apparel, and cleaning essentials, EarthBased caters to a wide range of consumer needs.

The brand's mission is to empower customers to make conscious choices that align their values with their purchases, fostering a healthier planet. EarthBased also emphasizes community engagement, connecting consumers with nutritionists and sustainability experts. With a commitment to ethical and cruelty-free practices, EarthBased offers transparency and respect for all living beings. Their motto, One Switch at a Time, reflects the belief that small, informed choices can lead to significant environmental change. By shopping with EarthBased, customers not only enhance their well-being but also contribute to a more sustainable future.

## Industries

- 🛍 E-commerce and Shopping
- 🍔 Food and Drink
- 🍔 Vegetarian and Vegan _(under Food and Drink)_

## Links

- [twitter](https://twitter.com/earthbasedstore)
- [facebook](https://facebook.com/earthbasedstore)
- [instagram](https://instagram.com/earthbasedstore)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idSEyJNiNt/w/256/h/256/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1764228450218)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSEyJNiNt/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1764228450419)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Fruit Salad | #509264 | accent |
| Rhino | #253d4e | dark |
| Hit Pink | #fba88a | light |

## Fonts

- var(--heading-font-family) — asset _(custom)_
- var(--heading-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSEyJNiNt/w/1500/h/500/id1raMiV9W.jpeg?c=1bxid64Mup7aczewSAYMX&t=1764228450107)

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_Source: <https://brandfetch.com/earthbased.in>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._