Ecology Action is a pioneering brand that was launched on April 22, 1970, the nation's first Earth Day, with the aim of addressing the environmental challenges faced by our community. For over 50 years, Ecology Action has been at the forefront of driving systemic change, empowering individuals and organizations to create a healthier, more equitable, and carbon-neutral future. They have accomplished this by establishing Santa Cruz's first recycling center, advocating for policy changes that led to the county's first curbside recycling program, and developing innovative solutions for recycling issues, pesticide use, and compost practices.

With a mission to advance equitable community climate solutions, Ecology Action empowers people, businesses, and communities to make simple yet profound changes in energy, water, and transportation to have measurable social, economic, and environmental impact. They envision a future where sustainability is a cornerstone strategy for every business, where affordable transportation is available to all, and where individual choices create a wave of positive action. Committed to transparency and fiscal responsibility, Ecology Action sets measurable goals for all projects, ensuring tangible progress is made on initiatives that matter.

They leverage their expertise in environmental policy and strong regional relationships to drive scalable environmental and economic success. Through community activation, program design and delivery, and technical expertise, they activate hundreds of communities, deliver real impact, and provide innovative solutions. If you're ready to be a force for good, you can join their volunteer community or donate to support sustainable solutions for today's urgent climate crisis.

Stay connected with Ecology Action through their events and updates, and explore their scalable, big ideas for a sustainable, low-carbon future. Together, we can make a difference