Edo Interactive's asset
Edo Interactive

@edointeractive.com

Figg is a leading card-linked marketing platform uncovering value for advertisers, banks and publishers with data-driven solutions.

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About

Description

Edo Interactive is a transaction-based digital advertising platform company that specializes in driving impactful consumer engagement. As a leading platform, we empower brands of all sizes to market to consumers through a private marketplace of banks and publishers. With our advanced platform, which is fueled by $500 billion in transactions annually, advertisers can achieve precise targeting and gain comprehensive attribution data.


Our mission is to uncover value from everyday transactions, and we accomplish this by delivering dynamic consumer offer experiences for financial institutions, banks, fintechs, and digital platforms in the United States. What sets us apart is our unique data set, derived from card networks, financial institutions, banks, and more. This enables us to drive attributable and incremental revenue for advertisers through our proprietary technology.


Our offer catalog is unmatched, boasting the most national and local content in the industry, which allows us to deliver incremental revenue at scale. We believe that engagement becomes more powerful when everyone benefits. For advertisers, we offer the ability to design custom offers and provide data insights to drive direct attribution of digital ad spend.


Our solution also benefits banks and publishers by complementing existing programs and delivering more value through advertiser-funded offers. And for consumers, we aim to elevate everyday purchases into savings and build sustainable loyalty through a non-disruptive fashion. Figg's heritage is built on a history of innovation and growth.


In 2022, we were acquired by JPMorgan Chase, the largest bank in the U. S., which provides us with considerable funding to create a best-in-class commerce platform for consumers and merchants. Our story began in 2015 when Augeo launched a unique card-linking platform, and over the years, we have acquired companies like Edo Interactive and Empyr to combine their capabilities and insights.


We are proud to be the only card-linked platform company supporting both card-specific bank programs and a platform where consumers can enroll any card they choose. With our powerful transaction data and industry leadership, we bring unmatched creativity and inspiration to the card-linking industry. Join us in uncovering the value of everyday transactions.


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