# Edthena

- **Website:** <https://edthena.com>
- **Primary alias:** `edthena.com`
- **Founded:** 2011
- **Employees:** 2+
- **Location:** San Francisco, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Edthena provides technology-enabled professional development for K–12 educators, using classroom video and artificial intelligence to help teachers reflect on their practice and receive timely, personalized feedback. Built by educators, its tools support teachers, schools, districts, teacher education programs, and professional development providers.

AI Coach guides teachers through self-observation, goal setting, and action planning, offering lesson-level feedback and self-paced coaching. Science of Reading provides on-demand coaching with research-backed strategies for literacy instruction. Observation Copilot turns classroom walkthrough and observation notes into editable, framework-aligned feedback, while VC3 supports video-based observation, coaching, and collaboration for activities such as teacher induction, peer observation, and professional learning communities. Edthena also offers a Video Library for sharing professional videos featuring educators and students.

The platform is designed to extend coaching capacity through asynchronous learning and structured feedback, helping organizations support more teachers with existing coaches and mentors. Edthena states that its tools are FERPA-compliant and can scale from individual schools to district-wide implementations.

## Industries

- 🧪 Science and Education

## Links

- [facebook](https://facebook.com/Edthena)
- [linkedin](https://linkedin.com/company/edthena)
- [instagram](https://instagram.com/edthena)
- [twitter](https://twitter.com/edthena)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idA-_bfpAo/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791445178252)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idA-_bfpAo/w/360/h/120/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791445178177)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Deep Cerulean | #0072ac | dark |
| Rose Bud | #faaca8 | light |
| Sushi | #7ac143 | accent |

## Fonts

- Montserrat — asset _(google)_
- DM Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idA-_bfpAo/w/1500/h/500/idFZLal9U9.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791445178387)

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_Source: <https://brandfetch.com/edthena.com>_
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