# EDXÚ

- **Website:** <https://edxulondon.com>
- **Primary alias:** `edxulondon.com`
- **Founded:** 2020
- **Employees:** 2+
- **Location:** London, England, United Kingdom
- **Company kind:** PRIVATELY HELD

## Description

EDXÚ London is an independent and mindful Jewellery brand that specializes in creating philosophical and architectural jewellery designs. With an esteemed founder and designer, Edward Xu, a Central Saint Martins alum, EDXÚ is known for its award-winning designs worn by celebrities and featured in major luxury publications. The brand's name is an amalgamation of Edward's life, career, and education in London, England ('ED') and his Chinese roots ('XÚ'). EDXÚ is dedicated to promoting and celebrating different cultures from around the world through their jewellery. Each piece of jewellery is conceptual, philosophical, and non-binary, inspired by 20th-century architecture, arts, and philosophical stories. Additionally, Edward's unique perspectives and vision infuse each design with stories and creativity. With numerous prestigious achievements, such as being a finalist in the UK Jewellery Awards and winner of the Goldsmiths' Craft and Design Council Awards, EDXÚ continues to captivate with its ethical and sustainable approach to jewellery craftsmanship.

## Industries

- 🏝 Jewelry and Luxury Products _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [facebook](https://facebook.com/edxulondon)
- [instagram](https://instagram.com/edxulondon)
- [linkedin](https://linkedin.com/company/edxu)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYJcLPI5n/w/959/h/959/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1784223688262)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idYJcLPI5n/w/1500/h/675/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1784223688041)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #3e3e3e | dark |
| White | #ffffff | light |
| Indigo | #3a71bd | accent |

## Fonts

- Philosopher — asset _(google)_
- philosopher — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYJcLPI5n/w/2500/h/3334/idmLIk1eDb.jpeg?c=1bxid64Mup7aczewSAYMX&t=1784223690033)

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_Source: <https://brandfetch.com/edxulondon.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._